A board-level media executive who shaped two decades of Australian primetime news leading the country's most-watched national news brands and now offering selective strategic counsel through McPherson Advisory.
Strategic media executive leading large-scale broadcast and digital operations across national markets, delivering sustained market leadership and audience growth. Brings deep experience advising CEOs and boards on digital transformation, organisational performance, and long-term strategy within complex, high-profile environments.
Demonstrated success in managing $150M+ budgets and leading teams of 700+, aligning capital, talent, and technology to drive enterprise-wide transformation and commercial outcomes.
Recognised for launching and scaling high-growth digital platforms, expanding multi-platform audience reach, and strengthening brand position in highly competitive markets. A trusted leader known for building high-performance cultures, driving operational efficiency, and delivering strategic innovation at scale — while maintaining editorial integrity and organisational resilience in dynamic and fast-evolving media landscapes.
Held the #1 5-city metro news position across the entirety of his Seven West Media tenure — and, prior to that, led Nine to its only such ratings win in more than a decade. A track record of market leadership unmatched across recent Australian network news.
McPherson Advisory provides selective strategic counsel to organisations and senior leaders across media, digital, and content-driven businesses.
Returned to Seven and delivered the #1 national position across all five major capital city markets — a leadership position held continuously across the entire tenure. Nine has since reclaimed that ratings dominance.
Led the launch and scale of 7News.com.au, achieving a top-three national ranking and 10M+ monthly users within 12 months, establishing a high-growth digital platform from a standing start.
Built a profitable multi-platform ecosystem across YouTube and social media, reaching 14M+ users and strengthening diversified digital revenue streams for the network.
Contributed to the acquisition and integration of Prime regional assets, expanding broadcast reach to 95% of Australian households and strengthening the national market position.
As part of a small executive team, helped reshape the Australian primetime news landscape — launching a one-hour 6pm national news bulletin after decades of 30-minute scheduling. Delivered Nine's first 5-city metro news ratings win in over a decade, transformed East Coast newsrooms into one-hour operations, and led the complete rebuild of Adelaide and Perth from regional to metropolitan-standard newsrooms.
Delivered a full program turnaround, closing a ~1 million viewer gap to become Australia's most-watched public affairs program — winning a Logie Award for Most Popular Public Affairs Program.
Two decades in the chair at Australia's most-watched national news brands — building high-performance teams, defending editorial integrity, and translating strategy into audience outcomes across broadcast, digital and regional markets.
Strategic media advisor providing selective counsel to organisations and senior leaders across media, digital, and content-driven businesses.
Executive leadership of a national, multi-platform news organisation spanning broadcast, digital, and regional markets — reporting directly to Chairman, CEO, and Board.
Led national news innovation and transformation initiatives across metropolitan and regional markets, partnering closely with CEO and executive leadership.
Executive leadership of a flagship national public affairs program, overseeing editorial strategy, production, and multi-market delivery across an $18M operating budget.
Editorial and production leadership across the national public affairs program, preparing the foundation for subsequent promotion to Network Executive Producer.